Creative Direction sets the tone and visual identity for the season, shaping compelling, story-driven design. It provides both the inspiration and the framework for how colour & material should be applied across products, categories and franchises. 

We offer initial research, concept building and mood boards, though to finished seasonal storytelling presentation decks for market sell-in. 

We shape how colour & material stories should be used across product lines, providing everything from individual colour cads to full colour range overviews. 

Colour & Material Design helps to establish the visual language that defines and expresses your brand’s personality and values. 

Colour is often the first impression you make. It influences how consumers perceive your brand, what they choose to buy and how they connect with your product.

We offer the creation of cohesive colour palettes and palette segmentation across product ranges.

We develop brand specific colour and material stories that bring your product to life and help your brand create a unique space within the market.

We provide full colour range overviews, head to toe key look outfits, and factory ready tech packs.

We design and develop hand drawn and digital repeat prints, placed graphics, trims and embroideries.

We work on initial concept through to production ready files, working closely with your factory counterparts where needed.

We can advise you on the best techniques, bringing an idea to life while providing production feasibility. 

Trend forecasting is more than just aesthetic, it’s often about providing an understanding of what consumers think and feel, and why. It takes into consideration the global influences on customers today, whether that be political or cultural.

We distill these influences and provide insights that help shape your brand image, product offer and seasonal story telling for optimal customer engagement. 

We spot and study emerging trends to spark innovative and purposeful design ideas for performance brands. 

We offer insights on macro trends, key seasonal trends, seasonal colour (shade specific) forecasting and an understanding on how you can best utilise relevant trends in a way that is authentic to your brand.